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Visual Materials

Ballads of our fore-fathers



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  • Teas only. Lovell, Pomeroy & Co

    Teas only. Lovell, Pomeroy & Co

    Visual Materials

    Image of a single-fold leaflet explaining the growth and curing of teas sold by the Lovell, Pomeroy & Co. tea dealers of New York, New York; image of tea being harvested and cured in Japan at top center of leaflet; letter from Lovell, Pomeroy & Co. to their customers on verso.

    priJLC_BEV_004580

  • Our father who art in heaven

    Our father who art in heaven

    Visual Materials

    Image of the Lord's Prayer in a graphic mix of fonts and styles interspersed with symbols, verses, and proverbs, including an eye, sheep, dove, beehive, Noah's ark, sun and moon, scales, arrows, coffin, skull and crossbones, and several others.

    priJLC_REL_004584

  • Sweet home soap

    Sweet home soap

    Visual Materials

    Image of a five-fold leaflet advertising Sweet Home family soap manufactured by J. L. Sarkin & Co. of Buffalo, N.Y.; six panels illustrate twin babies being cared for by various figures, including the old nurse, the fond papa, the careless nurse, the maiden aunt, the dude uncle, and the mother; retail information and testimonials on verso.

    priJLC_HHD_003827

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    Our Favorite tea

    Visual Materials

    The Jay T. Last collection of beverage prints and ephemera contains approximately 2,650 printed items advertising beverage products and related businesses in the United States from the 1840s to the 1940s, with the bulk of the items spanning from 1850 to 1915. The collection consists largely of lithographed ephemeral items produced for American businesses affiliated with the manufacture, distribution, and sale of beverages such as coffee, tea, juice, milk, carbonated beverages, and alcoholic drinks including beer, wine, whiskey, and other liquors. The collection includes approximately 40 large-size items comprised mainly of lithographed advertising prints and product labels for tea, coffee, and spirits. Small-size items number approximately 2,600 and contain a variety of promotional materials including trade cards, calendars, die-cut scraps, booklets, and printed billheads and letterheads with manuscript text. The collection deals with beverage production, merchandising, advertising, and consumption -- including depictions of families and other groups drinking together -- and the images provide a resource for studying the history of American beer, liquor, coffee, tea, and carbonated beverage industries along with the evolution of their advertising in the 19th and early 20th centuries. Materials in the collection produced for manufacturers and distributors of alcoholic beverages also provide a perspective on their advertising strategies in the face of a growing temperance movement in the United States leading up to Prohibition. As graphic materials, the prints offer evidence of developing techniques and trends in printmaking, and of the artists, engravers, lithographers, printers, and publishers involved in the creative process.

    priJLC_BEV_003513

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    Series II. Beverage Prints and Ephemera (large size)

    Visual Materials

    This series contains approximately 65 large-size advertising and promotional items related to beverage industries in the United States from approximately 1841 to the 1940s, with the majority of items spanning from 1850 to 1912. The series is comprised mainly of lithographed advertising prints produced for beverage distilleries, manufacturers, and distributors. Genres represented include advertising prints, views of factories and storefronts, and product labels for tea, coffee, and spirits. The prints are mostly color-printed lithographs, but the series also includes uncolored and hand-colored images. Among the earliest items is an uncolored depiction of the four-story storefront of tea and coffee merchants Hawthorn & Company from after 1841 (BEV_001209). The most recent item is a die-cut circular product label for Radio Food Corp. roller process skim milk powder from circa the 1940s (BEV_001859).

    priJLC_BEV

  • Schilling's blossom tea

    Schilling's blossom tea

    Visual Materials

    Image of a four-panel tea canister label; bust-length portrait of a girl in a mob cap drinking tea, cat, and tea branch in flower on two panels; advertising text and decorative border on two panels.

    priJLC_BEV_003489