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Manuscripts

Advertising and advertising campaigns


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    Advertising samples

    Manuscripts

    Contains newspaper advertisement samples and a promotional portfolio by publicity director Joan Caldwell entitled Pasadena Playhouse Community Promotion Format, December 1-13 (no year).

    mssPlayhouse

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    School Advertising, 1936-1939

    Manuscripts

    Contains first and follow-up letters to prospective students. Major topics include School Inquiries, 1935-1939; Advertisements, 1935-1936, and more, plus advertisements that appeared in magazines including Redbook, Theatre Arts, National Geographic, Modern Mechanics, and various stage publications.

    mssPlayhouse

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    Application and transcripts

    Manuscripts

    Contains duplicate of 1962 application and documentation, plus transcripts.

    mssPlayhouse

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    Pictures for Advertising, undated

    Manuscripts

    Contains materials similar to those in Scrapbook 92.

    mssPlayhouse

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    Fine Arts club

    Manuscripts

    Contains Fine Arts Club of Pasadena yearbooks and bylaws, 1956-1977, plus a scrapbook.

    mssPlayhouse

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    Oversize periodicals and clippings

    Manuscripts

    Contains profiles of Shanewise and Blanchard, plus a German-language article on the Pasadena Community Playhouse.

    mssPlayhouse