Manuscripts
Security Analysis
You might also be interested in
Image not available
Orange County
Manuscripts
Approx. 30 items: collection of "Project List(s)" for various dates in 1986 - 1988, which sketch out stories that are in the process of being prepared ; 32-pp. spiral-bound booklet, "Orange County Performance Assessment (LAT) Senior Management Update (10/5/1988) ; more.
mssLAT
Image not available
Cable television
Manuscripts
Approx. 25 items: memos, letters and reports related to investigations into cable television, videotext and other telecommunications innovations of the early 1980s. Notable items: approx. 25-pp. packet, "Home systems," 2/1981 ; approx. 20-pp. packet, "Experiments in mass electronic publishing--an update," 5/1981 ; 13-pp. packet, "1983 Survey of newspaper involvement in new telecommunications," 1983? ; 14-pp. packet, "CABLE TV SYSTEMS/PROGRAM GUIDES," 1/28/1985.
mssLAT
Image not available
Departments - Advertising - Linage - Miscellaneous sources
Manuscripts
Approx. 25 items. Material includes: memos containing data on "media records linage"; data on LAT total advertising linage, 1948-1960; photocopies of LAT stories (and other sources) on the paper's top rankings in ad linage from 1920s through 1960s; detailed memo (7-pp.) on "Rate Analysis," dated 10/14/1981'; 11-pp. report headed "Full run classified comparison - versus prior year [1982-1983, some 1970s and 1960s data incl.]; etc.
mssLAT
Image not available
Latinos/Misc
Manuscripts
Approx. 25 items: memos, letters, and other material related to coverage of Latinos by LAT. Includes: "Draft" of a 6-pp. report titled "Proposal for an eight-part documentary film series based on the Pulitzer Award winning series of articles by the Los Angeles Times" (1982) ; 11-pp. report titled "A content analysis of the Latino coverage in the Los Angeles Times and La Opinion" (11/1982) ; 10-pp. + report in spiral binding, "Evaluation of strategy options for addressing the Latino market," prepared by The Boston Consulting Group, 6/1981 ; etc.
mssLAT
Image not available
Executive Committee - July
Manuscripts
1 item: agenda and materials presented at "Executive Committee Meeting," 7/26/1988. Approx. 50-pp. Tabbed sections include: "6th Perfomorance Results," "7th Performance Update," "Circulation Performance Trends," "News Interest/Comm. Involvement," "Cost Containment Communications," "Other Topics" and "Appendix."
mssLAT
Image not available
Color Project
Manuscripts
Approx. 12 items: memos and reports related to LAT Color Project, 1983 - 1984. Includes approx. 15-pp. report headed "Los Angeles Times Subscribers Response to Editorial Color," by Lieberman Research.
mssLAT