Manuscripts
Los Angeles Times Advertising
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Los Angeles Times Advertising
Manuscripts
Correspondence, including internal memoranda and to/from Harry Chandler, regarding advertising in the LA Times, including political advertising; advertising during World War II; and liquor advertising. File of L. D. Hotchkiss.
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Los Angeles Times Wire Services
Manuscripts
Dow Jones ticker service; Los Angeles Examiner; includes Harry Chandler memorandum.
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Subjects - Los Angeles Times - Employees
Manuscripts
Approx. 20 items. Collection of copies of material dealing with major issues LAT faced in the 1933 - 1956 time period: letters between Asst. Treasurer H.E. Downing, Asst. Gen. Manger Norman Chandler and Advert. Manager Walter Pfaffenberger (1935) dealing with proposed creation of a Personnel Dept., hiring practices and compensation rates ; the 1937 creation of the Personnel Department ; 5-pp. "text of Norman Chandler's 1947 Christmas speech (which) stressed the continuity of employment at The Times, the feeling of family among employer and employee and alluded to the threat of communism" ; messages from the publisher reflecting the increasing size and complexity of LAT operations.
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Los Angeles Times Display Advertising Type Styles
Manuscripts
1 item, light. blue binder: Type Styles - Los Angeles Times / 1967 Display Advertising. Binder removed.
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Perfumed advertisements - Complaints & comments
Manuscripts
Approx. 35 items: letters and postcards from readers complaining (some very pointedly) about the scented ads that were then being placed in LAT. Also included are a selection of LAT responses. Notable items: exchange of letters between author James M. Cain (author - The Postman Always Rings Twice), and W.G. Pfaffenberger, LAT Advertising Manager.
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Los Angeles Times records
Manuscripts
Illustrated and sealed City of Los Angeles Resolution in honor of the 6th annual United States and United States of Soviet Russia Dual Track and Field Meet (1964) ; Rack cards (1978, 1980, 1990) ; Newspaper wrappers for 104th annual American Newspaper Publishers Association convention (1990) ; Promotional folder for "The Music Center Story" sent to Vance Stickell by Dorothy Chandler, including signed personal note from Chandler to Stickell (1974) ; Photocopies of Newsday advertisements (1984) ; Times-Mirror Company advertisements (1970, 1974) ; Early drawings used for advertisements (circa 1940) ; Map of "Los Angeles Civic Center, presented by the Los Angeles Times" (1980) ; "The Continuing Study of Newspaper Reading Study No. 32 - The Sacramento Bee, Issue of November 19, 1940," with hand inscription from Norman Chandler to L. D. Hotchkiss (1941) ; "The Continuing Study of Newspaper Reading Study No. 33 - Los Angeles Times, Issue of November 26, 1940," with hand inscription from Norman Chandler to L. D. Hotchkiss (1941) [REMOVED FOR CONSERVATION] ; "The Continuing Study of Newspaper Reading Study No. 70 - Daily News, Los Angeles, Issue of April 12, 1944" (1944) ; Sealed City of Los Angeles resolution commending the Los Angeles Times' AIDS education, signed by Tom Bradley (1987) ; Advertisement for Summer Times (1993) ; Sheet music and lyrics for Los Angeles Times promotional spots (circa 1984) ; Photo collage of bus advertisements (circa 1985) ; Illustrated and sealed City of Los Angeles resolution in honor of the Los Angeles Times and Los Angeles Mirror News participating in the Los Angeles Beautiful program (1958) ; Los Angeles Times/Times Mirror Promotional Booklet paste-up (circa 1961) ; Newspaper wrapper advertising the Sunday Times (circa 1979) ; Advertisement letter from Otis Chandler (1979) ; Folder of ephemera for the campaign "When You Pick Up the World You Pick Up the Times" (1979) [REMOVED FOR CONSERVATION] ; City of Los Angeles Certificate of Appreciation signed by Gilbert W. Lindsay and packet of materials related to the dedication of Para Los Ninos school-are child care center (1980) ; Calendar of Home Magazine advertising deadlines and themes (1982).
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