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Manuscripts

The New Co-operative Advertising Era


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    Co-op Advertising

    Manuscripts

    3 items: Intro page (?), in outline form ; 22-pp. script headed "Co-op Advertising presentation" ; 9-pp. numbered list of (slides ?)

    mssLAT

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    Standard Advertising Units

    Manuscripts

    2 items: 12-pp. script headed "Why Standard Advertising Units?" ; 23-pp. script headed "The What, Why and How of Standard Advertising Units." Given by or written by John Saum (?).

    mssLAT

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    Standard Advertising Units (SAU)

    Manuscripts

    1 item: 11-pp. script headed "Welcome to SAU's," 4/30/1984, introducing Standard Advertising Units.

    mssLAT

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    "Selling in the Seventies"

    Manuscripts

    1 item. 36-pp. script headed "Selling in the Seventies" - Technicolor Seminar Presentation, 8/28/1976.

    mssLAT

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    Motion Picture Advertising

    Manuscripts

    1 item: 7-pp. script headed "INAME speech" given by Don Maldonado

    mssLAT

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    Departments - Classified Advertising - Sales Training

    Manuscripts

    3 items, each stapled. Material includes: 7-pp. essay headed "Frank Lester," with "Classified Advertising, ca. 1950s" penciled in; 7-pp. slide show script, headed "Keeping abreast of The Times.... for sales success"; 13-pp. essay, "Hiring and Training," by Mildred Renstrom, "rec'd from John Archer, Class. Adv. Telephone Sales" penciled in" - date penciled in looks like "3/23/'87," but the sheaf looks older.

    mssLAT