Manuscripts
Transportation - Southern Pacific Railroad
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Transportation - Pacific Electric Interurbans
Manuscripts
6 items: 1935 brochure with price lists, time schedules and description of the "Mt. Lowe Famous Mile High Mountain Railway trip" ; undated newspaper article clip, "All areas of city served by big red, yellow cars" ; LAT tear sheet, 7/22/1973, "L.A.'s Big Red Cars--they went places" ; clip, Wall St. Journal, 8/14/1974, "In the Good Old Days, U.S. commuters were better off than now" ; LAT clip, 11/11/1975, Art Seidenbaum's column with headline "Fare of yesterday," on the Pacific Electric Railway; ; LAT clip, 10/15/1984, "Our cable car climbed halfway to the stars, too," on the Mt. Lowe spur of Pacific Electric ; letter copy, 3/16/1987, from David M. Callahan of Los Angeles to Evelyn Wolfe of LAT Real Estate section about "Pacific Electric's 1200 mile system..."
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Departments - Legal - Federal Trade Commission Case
Manuscripts
Approx. 15 items: clip, 8/18/1977, LAT, "FTC accuses Times of ad discrimination"; Wall St. Journal clip (same date), rate structure at (LAT) attacked"; several teletype tear sheets, 9/25/1981, sample headline, "Times Mirror to seek dismissal of FTC complaint"; LAT clip, 9/26/1981, "FTC tentatively approves Times ad discount accord"; article copy, AdWeek, 10/5/1981"; LAT ad run in Editor & Publisher, 7/24/1982, "A special message to our friends--thank you!...On August 17, 1977, the (FTC) filed charges against the (LAT).....on July 7, 1982, the FTC unanimously voted to dismiss the charges..."; etc.
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Employees - Martinez, Al
Manuscripts
2 items: tear sheet that includes an ad / blurb for Al Martinez column, 10/11/1988; tear sheet of ad / blurb for Martinez Tuesday, Thursday, Saturday column in LAT, 11/6/1988.
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Articles on, 1980 - 1983
Manuscripts
Approx. Long article from Reader ("Los Angeles' Free Weekly"), 8/8/1980, "Inking Big: the story of Los Angeles's Two Daily Newspapers"; two copies (tear sheet & photocopy) of article from Newsweek, 9/22/1980, "Fat Times in Los Angeles"; tear sheet of "Our 20th Anniversary Celebration" from Los Angeles (mag), 7/1980, which contains mentions of LAT; also from Los Angeles, (12/1980) "They're all coming together--toward The Times"; several shorter articles, some on 1980 presidential elections. 5 items. Two tear sheets of long article from Los Angeles (mag) of 11/1981, "The Gray Lady of Spring Street Hits 100"; article from Advertising Age, 11/23/1981; reprinted text of speech by Jack Smith at LAT Centennial Dinner, 12/4/1981, "Our City, Our Times"; etc. 4 items. One complete copy of California (mag) of 10/1982, with major article on LAT, "Paper Giant: thick, rich, and slightly oppressive..."; tear sheet of previous article ; tear sheet of Washington Journalism Review, July-Aug. 1982, "The L.A. Times Reaches for the Top"; tear sheet from Media International, 12/1982, showing chart, "The World's 20 most reliable business journals (English language)," with LAT at #19. 5 items: multi-page tear sheet from feed/back, Fall 1983, "Framed," by Betty Medsger ; single tear sheet from feed/back, Fall 1983, "The night the lights went out in L.A." ; single tear sheet from Editor & Publisher, 1/29/1983,"Improved news product seen as ad growth key" ; single tear sheet from Adweek, 1/31/1983, "L.A. Times Chief Bullish on Newspapers in '83" ; multi-page tear sheet from feed/back, Fall 1983, "To code or not to code."
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Articles
Manuscripts
4 items: LAT clip, 2/8/1990, "Times Mirror profit dips...ad slump in east blamed"; LAT clip, 8/3/1990, "Times Mirror buys 50% stake in La Opinion"; tear sheet, La Opinion, 10/15/1990, "La Opinion--shooting for the big time"; LAT clip, 10/25/1990, "Times Mirror's income down 40% in quarter."
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Departments - Classified Advertising - Promotion samples
Manuscripts
9 items. Material includes: advertisement/application form for accident insurance "for Los Angeles Times readers..." (1987); flyer with info. on "new extended Times Classified hours" (1987); tear sheet of ad, "We've put on a new face!" (1983); LAT classified's promo, "Perhaps Dick Tracy can solve...the mystery of the missing circulation." (ca. 1949); tear sheet of LAT ad, "the classified advertising picture for 10 months of 1938..."; booklet, "Your guide to Los Angeles Area streets and recreation" (1966); 2 other tear sheets of ads, 1966-1969; ad/poster, "Jubilee 1984 (1/1/1984) - unfolds to approx. 2' x 3';
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