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Manuscripts

Marketing Strategy

Description

Ten memos comprising 37 pages, pertaining to Times' marketing strategy and direction. These memos were apparently generated at the request of Tom Johnson, and include memoranda from a variety of senior personnel in various departments, including Bill Thomas, Bill Niese, and others. Important collection of memos with candid assessments of The Times' strategic direction.

Type
Manuscripts(Opens in new tab)
Date
1986
Call number
mssLAT
Creator
Los Angeles Times (Firm)(Opens in new tab)
Provenance
The Los Angeles Times,
Restrictions
Open for use by qualified researchers and by appointment. Please contact Reader Services at the Huntington Library for more information.
Rights
The Huntington Library does not require that researchers request permission to quote from or publish images of this material, nor does it charge fees for such activities. The responsibility for identifying the copyright holder, if there is one, and obtaining permission rests with the researcher.
Associated people
Bassett, James E., (1912-1978.)
Chandler, Norman, (1899-1973.)
Chandler, Otis, (1927-2006.)
Conrad, Paul, (1924-2010.)
Johnson, W. Thomas, (1941-)
Owens, Charles H.
Associated organizations
Los Angeles Times (Firm).
Los Angeles Times History Center.
Times Mirror Company.
Find out more
View in the Library catalog(Opens in new tab)

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